As you recall from a recent blog post, a major focus for NetPlus Alliance is to strengthen and build the relationships between our distributor members and our supplier partners. By increasing that engagement and commitment we increase the value and benefit of your membership in NetPlus Alliance.
Our marketing programs are one way that we build that engagement. You may have noticed a recent uptick in electronic communications, a quarterly letter from me that arrives by good old ‘snail mail’ and the launch of our partner portal, with an on-line library of distributor resources.
Another way to facilitate relationships among our partners is getting people together at the local level. Todd Washburn, our Vice President of Development, is heading up this effort for us, selecting locations where we have a concentration of distributors to host planning meetings with a group of regional supplier sales executives.
In early April we held our first two Regional Planning Meetings in Houston, and Arlington, Texas. The distributors were encouraged to bring sales management as well as members of their sales staff. The suppliers typically were represented by the regional, district or national sales management. About twenty-five NetPlus suppliers and distributors gathered at each location, and I can confidently say that both were a resounding success.
Todd put together a schedule that matched each distributor with each supplier for individual 30-minute ‘table-top’ meetings. The comments from everyone were very positive, and the goal is to get our distributor members committed to adding new suppliers as well as focusing more of their sales efforts with NetPlus suppliers to grow their business. Our suppliers definitely got that commitment during these planning meetings.
Todd is working on our next Regional Planning Meeting scheduled for the last week in June in the Erie, PA area. If you are in the Buffalo, Erie, Cleveland, Pittsburgh, or points in between, plan on being there. Watch for more information on the events page and in future Group Update e-newsletters.
The regional meetings in Texas have me looking forward to our first Annual Meeting next year in Las Vegas, and I hope to see you at a regional meeting in your area soon.