Southwire Guest Blog: How to Interact with Industrial Influencers

Southwire Guest Blog: How to Interact with Industrial Influencers Marketing is very different today thanks to social media and industrial influencer product recommendations. People are no longer willing to try out a product and hope it works for them, simply because they don’t have to. They are able to do product research online to see…

PIP Guest Blog: What is respirable crystalline silica?

PIP Guest Blog: What is respirable crystalline silica? Crystalline silica is a common mineral found in many naturally occurring and man-made materials used at construction sites. Materials like sand, concrete, brick, block, stone and mortar contain crystalline silica. * Respirable crystalline silica are very small particles typically at least 100 times smaller than ordinary sand…

2 Ways the Industrial Supply Business Isn’t Changing

2 Ways the Industrial Supply Business Isn’t Changing If you read the latest news from our industry, you might believe that the industrial supply business is rapidly changing. No doubt, the largest competitors such as Amazon Business are transforming the way our industry looks. But are these advancements changing everything as quickly as the headlines…

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Know the Difference between a Grill and a Smoker?

Know the Difference between a Grill and a Smoker? As a sales professional, you know the difference in selling value versus price, but do you have the fundamental technical knowledge to be able to sell on value? Fundamental technical knowledge is the key to understanding your customers’ greatest challenges and how your product can improve…

Combatting Consolidation: Tips to Ensure Maximum Cross-Selling Success

Combatting Consolidation: Tips to Ensure Maximum Cross-Selling Success Cross-selling can be a challenge for all sales organizations, and distributors are no exception. David Mack, Industrial Sales and Distribution Manager for Tooling U-SME, offers four ways an organization can improve their sales team’s cross-selling abilities to sell more, increase market share and minimize the competition. In…

Focusing on the Customer to Combat Digital Disruption

Focusing on the Customer to Combat Digital Disruption By Jennifer Rosvally, DDI System  Customers are the heart of your distribution business. Everything distributors hear revolves around being better connected to combat traditional competitive pressure, distributor consolidation, and encroaching online retailers. In today’s marketplace, your customer relationships are tested by a wave of innovation and digital…



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