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Social Media Marketing: What Are You Waiting For?

Social Media Marketing: What Are You Waiting For? According to the 2017 B2B Content Marketing Trends report, 83% of B2B companies use social media marketing as part of their content marketing strategy. In addition, the report shows that second only to email as a method of marketing communication, LinkedIn was the most used social media…

Staying Ahead of SEO in 2018: Keep it Authentic

Staying Ahead of SEO in 2018: Keep it Authentic SEO = Search Engine Optimization. When someone says “I SEO’d this website, it will take you 3 months to see results.” Look the other way, because that’s the lazy and careless version of the correct answer, giving you instant gratification. A better answer would be “I…

Are you ready for Social Media?

Are you ready for Social Media? Let’s start with the basics. What is Social Media (SM)? The Internet gives us “platforms” we sometimes call apps. Facebook (FB for short) is the 800 pound gorilla. The Amazon of Social Media if you will. You know about FB because you already use it for “social” purposes. Should…

5 Reasons Why Distributors Need a Completely Connected ERP

5 Reasons Why Distributors Need a Completely Connected ERP A major benefit of using an ERP solution in a modern business is that you can manage many core business areas with just one system. Financials, inventory management, purchasing management, and sales management are tied together allowing you maximum insight and control over operations. Keeping functions…

Successful Business Development + Data Driven Decisions

Successful Business Development + Data Driven Decisions Being proactive about the utilization of data and making data driven decisions has been a topic of discussion in our industry this year. Most companies in our industry are just jumping on this strategic initiative, diving deeper into their businesses and identifying what is actually moving the needle…